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Web Wonders: The perks of a fresh website

What benefits come with a new website?

Most businesses seek one for three reasons:

  • Outdated design

  • Stale content

  • Poor user-friendliness

Who do you use?

What are your options for getting the show on the road?

Many businesses outsource this project in whole or in part. You may feel able to manage the overall project at the same time hiring the expertise of multiple freelancers. These could include a copywriter, a web designer and an SEO specialist. Your other option would be to hand the entire project over to a marketing professional or agency, freeing up your time for your business.

At Zest, we never stray far from the following when creating a new client website:

  • Compelling content

  • Bang on bullet points

  • Great graphics and images

  • Snappy style

  • Originality

  • Sophisticated storytelling

What are the benefits of a fresh website?

In today's fast-paced digital landscape, a business's online presence is often its first impression. As technology evolves, so do consumer expectations. If your website is starting to show its age, or if you're venturing into the online space for the first time, a new website can be a game-changer for your brand. Let's explore the compelling benefits that come with giving your virtual storefront a modern makeover.


First impressions count and with visitors tending to scroll landing pages, you don't have long to capture their attention.

A sleek and well-designed website communicates professionalism and instils confidence in your visitors. It's your chance to make a memorable first impression and establish trust from the outset.

A new website allows you to integrate the latest features and technologies, such as chatbots, interactive elements, or e-commerce capabilities. Staying current ensures that your website remains relevant and competitive in your industry.


Quality content serves as the foundation for engaging and building meaningful connections with your target audience. It not only captures attention but also retains it, providing valuable information, entertainment, or solutions. How often have you felt dissatisfied after ploughing through an article or blog with few takeaways at the end? Or have you ever spotted a spelling mistake or bad grammar causing you to lose interest in the brand?

Well-crafted content establishes credibility, showcasing expertise in your field and earning the trust of your audience. It acts as a powerful tool for storytelling, conveying your brand's personality and values. Ultimately, good content is the key to success in the competitive online environment.


A new website allows you to streamline navigation, improve page load times, and incorporate the latest design trends. A positive user experience not only keeps visitors on your site longer but encourages repeat visits and fosters brand loyalty.

Your website must be mobile-friendly. A new website allows you to adopt a responsive design, ensuring a seamless and enjoyable experience for users on smartphones and tablets.


Investing in a new website is more than just a visual upgrade; it's an investment in the success and longevity of your business in the digital age. From improving credibility and user experience to boosting search engine rankings, the benefits are far-reaching. So, if you're contemplating a digital facelift, now is the time to refresh, reimagine, and set the stage for success in the ever-expanding online marketplace.

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