Sunday 27th February is #InternationalPolarBearDay and how we all love this magnificent creature. The polar bear is the king of its territory, perfectly evolved to thrive in extreme environments yet master of adapting to a changing landscape. Sound familiar? In many ways, we could be describing a successful business or even a newly launched business that is doing everything right when it comes to marketing. Below are some interesting facts, courtesy of www.mentalfloss.com abo
In this ever-increasing digital age, you can't afford to overlook the power of a good blog. Blogging is just another form of marketing: more specifically, content marketing. You need to be engaging with your customers online. It is not enough just to have a website these days. Consistent, regular blogging will take your marketing to a whole other level. Here are 5 reasons you cannot afford to ignore: #1 YOU NEED WEBSITE TRAFFIC FACT: Companies that blog get 97% more traffic
Headlines are one of the most important elements of content, whether it is for an article, a press release, a webpage, or a banner ad. They can often be the hardest part of writing copy. Writers will always tell you that 'writing short' is the hardest thing to do and they are right. So what is the purpose of a headline? to grab your reader's attention to raise your brand's awareness to make the reader want to read on to indulge yourself in a bit of creative writing It proba
Getting the branding right is probably the most important part of your business whether you are a start-up or a large corporate. There is a common misnomer that a 'brand' is simply a logo.
Not true. Branding is so much more than a logo. It represents your company and product and creates a 'feeling' that your customer can relate to. As The Branding Journal so succinctly puts it, In very simple words, a product is what you sell, a brand is the perceived image of the product y