Sunday 27th February is #InternationalPolarBearDay and how we all love this magnificent creature. The polar bear is the king of its territory, perfectly evolved to thrive in extreme environments yet master of adapting to a changing landscape. Sound familiar? In many ways, we could be describing a successful business or even a newly launched business that is doing everything right when it comes to marketing. Below are some interesting facts, courtesy of www.mentalfloss.com abo
Getting the branding right is probably the most important part of your business whether you are a start-up or a large corporate. There is a common misnomer that a 'brand' is simply a logo.
Not true. Branding is so much more than a logo. It represents your company and product and creates a 'feeling' that your customer can relate to. As The Branding Journal so succinctly puts it, In very simple words, a product is what you sell, a brand is the perceived image of the product y