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debbiezestmarketin

5 facts you should know about polar bears if you are in business

Sunday 27th February is #InternationalPolarBearDay and how we all love this magnificent creature. The polar bear is the king of its...

debbiezestmarketin

Blogging; 5 reasons your business needs to be doing it

In this ever-increasing digital age, you can't afford to overlook the power of a good blog. Blogging is just another form of marketing:...

debbiezestmarketin

Completing the puzzle; a copywriter's dream

What is copywriting? This is a question I am asked frequently. Many people are puzzled as to what a copywriter actually does. A...

debbiezestmarketin

The six thinking hats; why you need these when writing your blogs

'Six thinking hats’ was written by Edward de Bono who was famously known for his work on lateral thinking, providing a way for people to...

debbiezestmarketin

Are you content with your content?

Content is King (or Queen). It needs to hit the target audience between the eyes and stand out. It needs to be of high quality and...

debbiezestmarketin

There’s no hocus pocus, it’s about having the focus; 5 reasons why you should outsource your blogs

We all love a good blog, right? Every business will tell you they realise the importance of having a blog section on their website. Most...

debbiezestmarketin

Can I have your attention please; why you need to pay attention to your headlines

Headlines are one of the most important elements of content, whether it is for an article, a press release, a webpage, or a banner ad. ...

debbiezestmarketin

What is branding?

Getting the branding right is probably the most important part of your business whether you are a start-up or a large corporate. There is...

debbiezestmarketin

Why press releases should be a part of your marketing strategy

When you mention the word PR, many business owners recoil and think ‘it’s not for me’, with visions of paparazzi, cameras, and being put...